The Consumer Credit (Advertisements) Regulations 1989

Optional information

10.  Any other information, except that no information may be shown indicating that a person is willing to provide credit other than as follows:—

(a) Logo

a logo of his, of his associate and of his trade association;

(b) Occupation

an occupation of his or a statement of the general nature of his occupation;

(c) Credit facilities

a statement that credit facilities are, or that a specified category of credit facility is, available, and where applicable a statement indicating the period or the maximum period of availability;

(d) Restricted offers of credit to class or group of persons

in the case of any credit being available only to, or on terms which are applicable only to, persons who fall within any class or group, a statement of that fact identifying that class or group;

(e) APR

where not shown under paragraph 7 above, the information about the APR specified in paragraph 7(a) to (c);

(f) Interest

where the APR is specified in the advertisement, the rate of any interest on the credit;

(g) Amount of credit

the amount of credit which may be provided under a consumer credit agreement or an indication of one or both of the maximum amount and the minimum amount of credit which may be provided;

(h) Nature of security not affecting debtor’s home

the nature of any security required where this does not comprise a mortgage or charge on the debtor’s home;

(i) Advance payment

where the APR is specified in the advertisement, a statement as to whether an advance payment is required and if so the amount or minimum amount of the payment expressed as a sum of money or as a percentage;

(j) Different treatment of cash and credit purchasers

a statement indicating any respect in which cash purchasers are treated differently from those acquiring any goods, land or other things, or being provided with services, under a transaction which is financed by credit; and

(k) Name and address or telephone number of creditor

in the case of an advertisement to which paragraph 1(c) above applies, the name of the creditor and a postal address or telephone number of his (or a freephone number).