The Medicines (Labelling and Advertising to the Public) Regulations 1978

Prohibition of advertisements for medicinal products and other substances and articles referring to specified diseases

2.—(1) Subject to the following provisions of these regulations, no advertisement shall be issued which is likely to lead to the use of any medicinal product or other substance or article—

(a) for the purpose of the treatment of human beings for any disease specified in Schedule 1 to these regulations, the diagnosis of any such disease, except under the instruction of a doctor or dentist, or

(b) for the purpose of procuring the miscarriage of women.

(2) The prohibition imposed by paragraph (1) of this regulation does not apply in relation to the issue of an advertisement which relates to a medicinal product or other substance or article which is sold or supplied as a food or dietary supplement for persons suffering from diabetes.

(3) For the purposes of this regulation the following shall be included among the acts taken to constitute the issue of an advertisement, that is to say—

(a) the sale or supply or offer or exposure for sale or supply, of a medicinal product in a labelled container or package;

(b) the supply, with a medicinal product of any description, of a leaflet relating solely to medicinal products of that description.