The National Health Service (General Medical Services Contracts and Personal Medical Services Agreements) (Amendment) Regulations 2019

Insertion of new paragraphs 44A, 44B and 44C to Part 6 of Schedule 2 to the PMS Agreements Regulations

31.  After paragraph 44 of Part 6 of Schedule 2 to the PMS Agreements Regulations (information to be included in practice leaflets), insert—

“Use of NHS primary care logo

44A.   Where a contractor chooses to apply the NHS primary care logo to signage, stationery, leaflets, posters, its practice website or to any other form of written representation relating to the primary care services it provides, it must have regard to guidance concerning use of the NHS primary care logo produced by the Board(1).

Marketing campaigns

44B.   The contractor must participate in a manner reasonably requested by the Board in up to 6 marketing campaigns in each financial year.

Advertising private services

44C.   The contractor must not advertise the provision of private services, either itself or through any other person, whether the contractor provides the services itself or they are provided by another person, by any written or electronic means where the same are used to advertise the primary medical services it provides.”.

(1)

The Board’s guidelines are published at:https://www.england.nhs.uk/nhsidentity/identity-guidelines/primary-care-logo/ . Hard copies can be obtained from: New Business Models team, NHS England, Area 2D, Skipton House, 80 London Road, London SE1 6HL.