UEFA European Championship (Scotland) Act 2020

12 Ban on advertising within event zones

(1) It is an offence to advertise within an event zone at a prohibited time (“the advertising offence”).

(2) The Scottish Ministers must by regulations (“the advertising regulations”)—

(a) exempt types of advertising from the advertising offence,

(b) make such further provision as they consider appropriate in relation to advertising within event zones.

(3) The types of advertising to be exempted may, for example, include—

(a) the demonstration of support for or opposition to the views or actions of any person,

(b) the publicising of political or religious beliefs, causes or campaigns,

(c) the commemoration of events,

(d) the display of an advertisement on an individual’s body, clothing or personal property, and

(e) the display of an advertisement—

(i) to which the Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984 (S.I. 1984/467) do not apply, by virtue of regulation 3(1) and (3) of those Regulations, or

(ii) for which consent is granted by regulation 10(1) of those Regulations (so long as the advertisement complies with the conditions set out in schedules 1 and 4 of those Regulations).

(4) But nothing in the advertising regulations is to permit any person to knowingly participate in ambush marketing.

(5) In subsection (4), “ambush marketing” means an act or series of acts intended specifically to advertise within an event zone at a prohibited time—

(a) a good or service, or

(b) a person who provides a good or service.

(6) The advertising offence does not apply to advertising by UEFA (so long as that advertising is done in accordance with any conditions imposed by the advertising regulations).