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5.—(1) This Part shall apply in relation to the use of publicly available telecommunications services for direct marketing purposes.
(2) Any reference in this Part to direct marketing is a reference to the communication of any advertising or marketing material on a particular line.
(3) In this Part, “caller” means a person using publicly available telecommunications services for direct marketing purposes, except that where such services are so used at the instigation of some other person “caller” means that other person.
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