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There are currently no known outstanding effects for the The Human Medicines Regulations 2012, Section 291.
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291.—(1) A person may not publish an advertisement relating to a medicinal product unless it is presented so that—
(a)it is clear that it is an advertisement; and
(b)the product is clearly identified as a medicinal product.
(2) A person may not publish an advertisement relating to a medicinal product unless it includes—
(a)the name of the medicinal product;
(b)if the medicinal product contains only one active ingredient, the common name of the active ingredient;
(c)the information necessary for the correct use of the medicinal product; and
(d)an express and clear invitation to read carefully the instructions on the package or in the package leaflet (as the case may be).
(3) This regulation is subject to regulation 296 (exception for advertisements intended as a reminder).
(4) Paragraph (2) is subject to regulation 301 (advertisements for registered homoeopathic medicinal products).
[F1(5) Paragraph (2)(d) is subject to regulation 291A (campaigns relating to the suspected or confirmed spread of pathogenic agents etc.).]
Textual Amendments
F1Reg. 291(5) inserted (6.11.2020) by The Human Medicines (Coronavirus and Influenza) (Amendment) Regulations 2020 (S.I. 2020/1125), regs. 1(2), 23 and reg. 291(5) inserted (N.I.) (6.11.2020) by The Human Medicines (Coronavirus and Influenza) (Amendment) Regulations 2020 (S.R. 2020/349), regs. 1(2), 23
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