2

Advertising of alcoholic drinks is only permitted in on-demand programme services if—

a

it is not aimed specifically at persons under the age of eighteen, nor does it, in particular, depict such persons consuming alcoholic drinks;

b

it does not link the consumption of alcohol to enhanced physical performance or to driving;

c

it does not create the impression that the consumption of alcohol contributes towards social or sexual success;

d

it does not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;

e

it does not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; and

f

it does not place emphasis on high alcoholic content as being a positive quality of alcoholic drinks.