SCHEDULE 4FACTORS TO BE TAKEN INTO ACCOUNT IN DETERMINING THE AMOUNT OF A PENALTY
PART 1Aggravating factors
1
Seriousness of the non-compliance.
2
Harm or potential harm to human health.
3
Financial harm to consumers.
4
Financial harm to competitors.
5
Duration of non-compliance.
6
Evidence of intention behind the non-compliance.
7
History of non-compliance of the person (āPā) to whom the penalty notice is to be given.
8
Financial gain made by P as a result of non-compliance.
9
Financial resources of P.
10
Size of Pās business.
11
Availability of non-compliant item, including the number of retail shops in which it has been marketed.
12
The conduct of P after the non-compliance is drawn to their attention by an enforcement authority.
13
Previous action taken by the enforcement authority to help P comply with the Regulations.