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4.—(1) There is to be a right, to be known as the Glasgow Commonwealth Games association right, which confers exclusive rights in relation to the use of any representation (of any kind) in a manner likely to suggest to the public that there is an association between the Glasgow Commonwealth Games and—
(a)goods or services; or
(b)a person who provides goods or services.
(2) For the purposes of this Order—
(a)the concept of an association between a person, goods or a service and the Glasgow Commonwealth Games includes, in particular—
(i)any kind of contractual relationship;
(ii)any kind of commercial relationship;
(iii)any kind of corporate or structural connection; and
(iv)the provision by a person of a financial or other support for or in connection with the Glasgow Commonwealth Games; but
(b)a person does not suggest an association between a person, goods or a service and the Glasgow Commonwealth Games only by making a statement which—
(i)accords with honest practices in industrial or commercial matters; and
(ii)does not make a promotional or other commercial use of a representation relating to the Glasgow Commonwealth Games by incorporating it in a context to which the Glasgow Commonwealth Games are substantively irrelevant.
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