http://www.legislation.gov.uk/uksi/2008/1276/regulation/26

The Business Protection from Misleading Marketing Regulations 2008

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en

Statute Law Database

TRADE DESCRIPTIONS

2019-12-10

Expert Participation

2015-10-01

These Regulations implement Directive 2006/114/EC of the European Parliament and of the Council concerning misleading and comparative advertising (OJ No L376 27.12.2006, p 21) (“the Directive”). The Directive replaces Council Directive 84/450/EEC concerning misleading and comparative advertising (OJ No L250 19.9.84, p 17) and codifies the amendments made to that directive. Council Directive 84/450/EEC was implemented by the Control of Misleading Advertising Regulations 1988 (S.I. 1988/915). Those Regulations are revoked by the Consumer Protection from Unfair Trading Regulations 2008 (S.I. 2008/1277).