PART 4B

VIDEO-SHARING PLATFORM SERVICES

Interpretation of Part 4B

Interpretation of Part 4B
368Z13
In this Part—
- “appropriate regulatory authority” is to be construed in accordance with section 368T;
- “audiovisual commercial communication” means a set of moving or still images, or of legible text, or of a combination of those things (with or without sounds), which—
  1. is designed to promote (directly or indirectly) the goods, services or image of a person pursuing an economic activity, and
  2. accompanies or is included in a video in return for payment, or for other valuable consideration, or for self-promotional purposes,
and forms of audiovisual commercial communication include advertising, sponsorship, teleshopping and product placement;
- “product placement” means the inclusion of, or of a reference to, a product, a service or a trade mark within a video in return for payment or for other valuable consideration;
- “sponsorship” means any contribution made by a person not engaged in providing video-sharing platform services to the financing of video-sharing platform services or videos with a view to promoting the name, trade mark, image, activities, services or products of that person or another person;
- “teleshopping” means direct offers broadcast to the public for the supply of goods, services, immovable property, rights or obligations, in return for payment;
- “trade mark”, in relation to a person, includes any image (such as a logo) or sound commonly associated with that person, or that person’s products or services;
- “video” means a set of moving or still images, or of legible text, or of a combination of those things (with or without sounds), which constitutes an individual item irrespective of its length (and which is not an audiovisual commercial communication);
- “video-sharing platform service” has the meaning given by section 368S.
Pt. 4B inserted (1.11.2020 for specified purposes) by The Audiovisual Media Services Regulations 2020 (S.I. 2020/1062), regs. 1(3)(b), 47 (with Pt. 7)