cigarettes or other tobacco products;

electronic cigarettes or electronic cigarette refill containers;

any prescription-only medicine.

it is not aimed at persons under the age of eighteen, and

it does not encourage excessive consumption of such drinks.

must be readily recognisable as such, and

must not use techniques which exploit the possibility of conveying a message subliminally or surreptitiously.

prejudice respect for human dignity;

include or promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;

encourage behaviour prejudicial to health or safety;

encourage behaviour grossly prejudicial to the protection of the environment;

cause physical or moral detriment to persons under the age of eighteen;

directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;

directly encourage such persons to persuade their parents or others to purchase or rent goods or services;

exploit the trust of such persons in parents, teachers or others; or

unreasonably show such persons in dangerous situations.