Textual Amendments
F1Pt. 4A inserted (19.12.2009) by Audiovisual Media Services Regulations 2009 (S.I. 2009/2979), regs. 1(1), 2
(1)Advertising of the following products is prohibited in on-demand programme services—
(a)cigarettes or other tobacco products;
[F2(aa)electronic cigarettes or electronic cigarette refill containers;]
(b)any prescription-only medicine.
(2)Advertising of alcoholic drinks is prohibited in on-demand programme services unless—
(a)it is not aimed at persons under the age of eighteen, and
(b)it does not encourage excessive consumption of such drinks.
(3)Advertising included in an on-demand programme service—
(a)must be readily recognisable as such, and
(b)must not use techniques which exploit the possibility of conveying a message subliminally or surreptitiously.
(4)Advertising included in an on-demand programme service must not—
(a)prejudice respect for human dignity;
(b)include or promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
(c)encourage behaviour prejudicial to health or safety;
(d)encourage behaviour grossly prejudicial to the protection of the environment;
(e)cause physical or moral detriment to persons under the age of eighteen;
(f)directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;
(g)directly encourage such persons to persuade their parents or others to purchase or rent goods or services;
(h)exploit the trust of such persons in parents, teachers or others; or
(i)unreasonably show such persons in dangerous situations.]
Textual Amendments
F2S. 368F(1)(aa) inserted (20.5.2016) by The Tobacco and Related Products Regulations 2016 (S.I. 2016/507), regs. 1(2), 46(2)