PART 4A

ON-DEMAND PROGRAMME SERVICES

Duties of service providers

Advertising
368F
1
Advertising of the following products is prohibited in on-demand programme services—
a
cigarettes or other tobacco products;
b
any prescription-only medicine.
2
Advertising of alcoholic drinks is prohibited in on-demand programme services unless—
a
it is not aimed at persons under the age of eighteen, and
b
it does not encourage excessive consumption of such drinks.
3
Advertising included in an on-demand programme service—
a
must be readily recognisable as such, and
b
must not use techniques which exploit the possibility of conveying a message subliminally or surreptitiously.
4
Advertising included in an on-demand programme service must not—
a
prejudice respect for human dignity;
b
include or promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
c
encourage behaviour prejudicial to health or safety;
d
encourage behaviour grossly prejudicial to the protection of the environment;
e
cause physical or moral detriment to persons under the age of eighteen;
f
directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;
g
directly encourage such persons to persuade their parents or others to purchase or rent goods or services;
h
exploit the trust of such persons in parents, teachers or others; or
i
unreasonably show such persons in dangerous situations.
Pt. 4A inserted (19.12.2009) by Audiovisual Media Services Regulations 2009 (S.I. 2009/2979), regs. 1(1), 2