SCHEDULES
SCHEDULE 11A

Restrictions on product placement

Conditions applying to product placement
7
1
These are the conditions referred to in paragraph 2(b).
2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Condition B is that the product placement has not influenced the content or scheduling of the programme in a way that affects the editorial independence of the provider of the television programme service in which the programme is included.
4
Condition C is that the product placement does not directly encourage the purchase or rental of goods or services, whether by making promotional reference to those goods or services or otherwise.
5
Condition D is that the programme does not give undue prominence to the products, services or trade marks concerned.
6
Condition E is that the product placement does not use techniques which exploit the possibility of conveying a message subliminally or surreptitiously.
7
Condition F is that the way in which the product, service or trade mark, or the reference to it, is included in the programme by way of product placement does not—
a
prejudice respect for human dignity;
b
promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
c
encourage behaviour prejudicial to health or safety;
d
encourage behaviour grossly prejudicial to the protection of the environment;
e
cause physical
, mental
or moral detriment to persons under the age of eighteen;
ea
directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;
f
directly encourage such persons to persuade their parents or others to purchase or rent goods or services;
g
exploit the trust of such persons in parents, teachers or others; or
h
unreasonably show such persons in dangerous situations.
Word in Sch. 11A para. 7(7)(e) inserted (1.11.2020) by The Audiovisual Media Services Regulations 2020 (S.I. 2020/1062), regs. 1(2), 18(f)(i) (with Pt. 7)
Sch. 11A inserted (16.4.2010) by The Audiovisual Media Services (Product Placement) Regulations 2010 (S.I. 2010/831), regs. 1(1), 9
Sch. 11A para. 7(7)(ea) inserted (1.11.2020) by The Audiovisual Media Services Regulations 2020 (S.I. 2020/1062), regs. 1(2), 18(f)(ii) (with Pt. 7)
Sch. 11A para. 7(2) omitted (1.11.2020) by virtue of The Audiovisual Media Services Regulations 2020 (S.I. 2020/1062), regs. 1(2), 18(e) (with Pt. 7)