SCHEDULES

F1SCHEDULE 11ARestrictions on product placement

Annotations:
Amendments (Textual)

Conditions applying to product placement

7

1

These are the conditions referred to in paragraph 2(b).

F22

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3

Condition B is that the product placement has not influenced the content or scheduling of the programme in a way that affects the editorial independence of the provider of the television programme service in which the programme is included.

4

Condition C is that the product placement does not directly encourage the purchase or rental of goods or services, whether by making promotional reference to those goods or services or otherwise.

5

Condition D is that the programme does not give undue prominence to the products, services or trade marks concerned.

6

Condition E is that the product placement does not use techniques which exploit the possibility of conveying a message subliminally or surreptitiously.

7

Condition F is that the way in which the product, service or trade mark, or the reference to it, is included in the programme by way of product placement does not—

a

prejudice respect for human dignity;

b

promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;

c

encourage behaviour prejudicial to health or safety;

d

encourage behaviour grossly prejudicial to the protection of the environment;

e

cause physical F3, mental or moral detriment to persons under the age of eighteen;

F4ea

directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;

f

directly encourage such persons to persuade their parents or others to purchase or rent goods or services;

g

exploit the trust of such persons in parents, teachers or others; or

h

unreasonably show such persons in dangerous situations.