SCHEDULES
SCHEDULE 11A

Restrictions on product placement

Introductory
1
1
In this Part “product placement”, in relation to a programme included in a television programme service, means the inclusion in the programme of, or of a reference to, a product, service or trade mark, where the inclusion—
a
is for a commercial purpose;
b
is in return for the making of any payment, or the giving of other valuable consideration, to any relevant provider or any person connected with a relevant provider; and
c
is not prop placement.
2
“Prop placement”, in relation to such a programme, means the inclusion in the programme of, or of a reference to, a product, service or trade mark where—
a
the provision of the product, service or trade mark has no significant value; and
b
no relevant provider, or person connected with a relevant provider, has received any payment or other valuable consideration in relation to its inclusion in, or the reference to it in, the programme, disregarding the costs saved by including the product, service or trademark, or a reference to it, in the programme.
2
The product placement requirements are—
a
that the product placement does not fall within any of paragraphs 3 to 6;
b
that all of the conditions in paragraph 7 are met; and
c
that, where paragraph 8 applies, the condition in that paragraph is also met.
Sch. 11A inserted (16.4.2010) by The Audiovisual Media Services (Product Placement) Regulations 2010 (S.I. 2010/831), regs. 1(1), 9