[F1Conditions applying to product placementU.K.
Textual Amendments
F1Sch. 11A inserted (16.4.2010) by The Audiovisual Media Services (Product Placement) Regulations 2010 (S.I. 2010/831), regs. 1(1), 9
7.(1)These are the conditions referred to in paragraph 2(b).U.K.
(2)Condition A is that the programme in which the product, service or trademark, or the reference to it, is included is—
(a)a film made for cinema;
(b)a film or series made for a television programme service or for an on-demand programme service;
(c)a sports programme; or
(d)a light entertainment programme.
(3)Condition B is that the product placement has not influenced the content or scheduling of the programme in a way that affects the editorial independence of the provider of the television programme service in which the programme is included.
(4)Condition C is that the product placement does not directly encourage the purchase or rental of goods or services, whether by making promotional reference to those goods or services or otherwise.
(5)Condition D is that the programme does not give undue prominence to the products, services or trade marks concerned.
(6)Condition E is that the product placement does not use techniques which exploit the possibility of conveying a message subliminally or surreptitiously.
(7)Condition F is that the way in which the product, service or trade mark, or the reference to it, is included in the programme by way of product placement does not—
(a)prejudice respect for human dignity;
(b)promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
(c)encourage behaviour prejudicial to health or safety;
(d)encourage behaviour grossly prejudicial to the protection of the environment;
(e)cause physical or moral detriment to persons under the age of eighteen;
(f)directly encourage such persons to persuade their parents or others to purchase or rent goods or services;
(g)exploit the trust of such persons in parents, teachers or others; or
(h)unreasonably show such persons in dangerous situations.
8.(1)This paragraph applies where the programme featuring the product placement has been produced or commissioned by the provider of the television programme service in which it is included or by a person connected with that provider.U.K.
(2)The condition referred to in paragraph 2(c) is that the television programme service in which the programme is included signals appropriately the fact that product placement is contained in a programme no less frequently than—
(a)at the start and end of such a programme; and
(b)in the case of a television programme service which includes advertising breaks within it, at the recommencement of the programme after each such advertising break.]