It shall be the duty of the Authority to exercise its powers under this Part of this Act for the purpose of promoting the efficiency of the sea fish industry and so as to serve the interests of that industry as a whole.

In exercising its powers under this Part of this Act the Authority shall have regard to the interests of consumers of sea fish and sea fish products.

The Ministers may, after consultation with the Authority, give the Authority such directions as they think necessary for ensuring that the activities of the Authority are consistent with subsection (1) above and such other directions as appear to them to be requisite in the public interest; and the Authority shall give effect to any such directions.

Where the Ministers give a direction under this section they shall lay before Parliament a statement setting out the direction.

It shall be the duty of the Authority, if so required by any Minister of the Crown, to act as his agent in any matter relating to the sea fish industry.