Ingredients to which particular attention is drawn
28.—(1) Subject to sub-paragraph (2), in the case of any compound pet food, or of any feeding stuff intended for a particular nutritional purpose for animals other than pet animals which is put into circulation, particular attention may be drawn in the statutory statement, or elsewhere on the package, label or container, to the presence or low content of one or more ingredients which are essential aspects of the characteristics of the feeding stuff.
(2) Where particular attention is drawn to the presence or low content of any ingredient, as permitted by sub-paragraph (1), the minimum or maximum content, expressed in terms of the percentage by weight of that ingredient, shall be clearly indicated–
(a)opposite the statement which draws attention to that presence or low content; or
(b)in the list of ingredients, by mentioning that presence or low content and the percentage thereof (by weight) opposite the corresponding category of ingredients.