Prohibition of loyalty schemes
20.—(1) After Article 57ZA of the Licensing Order (inserted by section 19(1)) insert—
“Prohibition of loyalty schemes
57ZB.—(1) The holder of a licence for premises of any kind mentioned in Article 5(1) must not operate a scheme which—
(a)provides awards to a member of the scheme in consequence of the purchase by the member of intoxicating liquor in the premises, and
(b)entitles the member to redeem the awards, in the amount specified in the scheme, in exchange for the opportunity to purchase intoxicating liquor at a reduced price or to receive it free of charge.
(2) A person acting in contravention of paragraph (1) is guilty of an offence and is liable on conviction to a fine not exceeding level 5 on the standard scale.”.
(2) In Part 3 of Schedule 10A to the Licensing Order (penalty points for offences punishable with level 5 fine) insert at the appropriate place—
| “57ZB(2) | Operating a loyalty scheme | 5-6” |