Irresponsible drinks promotions31A

1

Regulations may prohibit or restrict a registered club from carrying on an irresponsible drinks promotion on or in connection with the premises of the club.

2

A drinks promotion is irresponsible if it—

a

relates specifically to any intoxicating liquor likely to appeal largely to persons under the age of 18,

b

involves the supply of any intoxicating liquor free of charge or at a reduced price on the purchase of one or more drinks (whether or not intoxicating liquor),

c

involves the supply free of charge or at a reduced price of one or more extra measures of intoxicating liquor on the purchase of one or more measures of the liquor,

d

involves the supply of unlimited amounts of intoxicating liquor for a fixed charge (including any charge for entry to the premises),

e

encourages, or seeks to encourage, a person to obtain or consume a larger measure of intoxicating liquor than the person had otherwise intended to obtain or consume,

f

is based on the strength of any intoxicating liquor,

g

rewards or encourages, or seeks to reward or encourage, consuming intoxicating liquor quickly, or

h

offers intoxicating liquor as a reward or prize, unless the liquor is in a sealed container and consumed off the premises.

3

Regulations may modify paragraph (2) so as to—

a

add further descriptions of drinks promotions,

b

modify any of the descriptions of drinks promotions for the time being listed in it, or

c

extend or restrict the application of any of those descriptions of drinks promotions.

4

If any provision of regulations under this Article is contravened—

a

the registered club,

b

every official of the club at the time of the contravention, and

c

any other person permitting the contravention,

is guilty of an offence and liable on summary conviction to a fine not exceeding level 5 on the standard scale.

5

Regulations shall not be made under this Article unless a draft of the regulations has been laid before, and approved by a resolution of, the Assembly.

6

In this Article “drinks promotion” means, in relation to the premises of a registered club, any activity which promotes, or seeks to promote, the obtaining or consumption of any intoxicating liquor on the premises.