CHAPTER IICRISIS PREVENTION AND MANAGEMENT MEASURES

F1Article 13Training measures and exchanges of better practices

Training measures and exchanges of better practices cannot constitute crisis prevention and management measures unless they are additional to any ongoing training actions not related to crisis prevention and management being applied by the producer organisation concerned in its operational programme.

Article 14Promotion and communication measures

F21.

F3Promotion and communication measures implemented by producer organisations in relation to crisis prevention or crisis management, including actions and activities aimed at diversification and consolidation on the fruit and vegetable markets, may be applied rapidly when required.

The principal aim of those measures shall be enhancing the competitiveness of the products marketed by the producer organisations and their associations in the case of serious market disturbance, loss of consumer confidence or other related problems.

The specific objectives of the promotion and communication measures implemented by the producer organisations and their associations shall be:

(a)

increasing awareness about the quality of agricultural products produced in the F4United Kingdom and about the high quality standards applicable to their production in the F4United Kingdom;

(b)

increasing the competitiveness and consumption of agricultural products and of certain processed products produced in the F4United Kingdom and raising awareness about their quality both inside and outside the F4United Kingdom;

(c)

increasing awareness about F4United Kingdom quality schemes both inside and outside the F4United Kingdom;

(d)

increasing the market share of agricultural products and certain processed products produced in the F4United Kingdom, focusing on the markets in third countries that have the highest growth potential; and

(e)

contributing to the recovery of normal market conditions in the F4United Kingdom market in the event of serious market disturbance, loss of consumer confidence or other related problems.

2.

Actions under promotion and communication measures shall be additional to any ongoing promotion and communication actions not related to crisis prevention and management being applied by the producer organisation concerned in their operational programme.

F5Article 15Marketing standards of products withdrawn

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F5Article 16Transport costs for free distribution

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F5Article 17Sorting and packing costs for free distribution

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