the costs of the products supplied under the school scheme and distributed to children in educational establishments referred to in Article 22 of Regulation (EU) No 1308/2013, which may include the costs of purchasing, renting, hiring and leasing of equipment used in the supply and distribution of products, as provided for in the strategy F2...;

the costs of accompanying educational measures, including:

1. (i)

   costs of organising tasting classes, setting up and maintaining school gardens, organising visits to farms and similar activities aimed at reconnecting children with agriculture;

2. (ii)

   costs of measures aimed at educating children about agriculture, healthy eating habits, local food chains, organic production, sustainable production, and combating food waste;

the costs of publicity for the school scheme, which shall be directly aimed at informing the wider public about the school scheme, including:

1. (i)

   the cost of the poster referred to in Article 12 of this Regulation;

2. (ii)

   the cost of information campaigns by means of broadcasting, electronic communications, newspapers and similar means of communication;

3. (iii)

   the cost of information sessions, conferences, seminars and workshops dedicated to informing the wider public about the school scheme and similar events;

4. (iv)

   the cost of information and promotion material such as letters, leaflets, brochures, gadgets and similar;

the costs of networking measures to exchange experiences and best practices on implementation of the school scheme;

the costs relating to the obligation for F3the relevant authority to monitor and evaluate the effectiveness of F4its school scheme;

the costs of transport and distribution of the products supplied under the school scheme, insofar as they are not covered by point (a) of this paragraph.