http://www.legislation.gov.uk/eur/2015/1831/chapter/II/section/2Commission Implementing Regulation (EU) 2015/1831 of 7 October 2015 laying down rules for application of Regulation (EU) No 1144/2014 of the European Parliament and of the Council on information provision and promotion measures concerning agricultural products implemented in the internal market and in the third countriesCommission Implementing Regulation (EU) 2015/1831Commission Implementing Regulation (EU) 2015/1831 of 7 October 2015 laying down rules for application of Regulation (EU) No 1144/2014 of the European Parliament and of the Council on information provision and promotion measures concerning agricultural products implemented in the internal market and in the third countriesKing's Printer of Acts of Parliamenthttps://webarchive.nationalarchives.gov.uk/eu-exit/https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32015R1831texttext/xmlen2025-10-08Expert Participation2025-09-17 CHAPTER II<Strong><Repeal ChangeId="key-378c7c9b3bd8f74b762ba319b4406322-1759936937360" CommentaryRef="key-378c7c9b3bd8f74b762ba319b4406322" RetainText="true">COMMON PROVISIONS FOR SIMPLE </Repeal><CommentaryRef Ref="key-dcddf8895a3a5734986ca5bda3559724"/><Repeal ChangeId="key-378c7c9b3bd8f74b762ba319b4406322-1759936937360" CommentaryRef="key-378c7c9b3bd8f74b762ba319b4406322" RetainText="true">... PROGRAMMES</Repeal></Strong>SECTION 2<Strong><Repeal ChangeId="key-378c7c9b3bd8f74b762ba319b4406322-1759936937360" CommentaryRef="key-378c7c9b3bd8f74b762ba319b4406322" RetainText="true">Visibility of brands</Repeal></Strong><Repeal ChangeId="key-378c7c9b3bd8f74b762ba319b4406322-1759936937360" CommentaryRef="key-378c7c9b3bd8f74b762ba319b4406322" RetainText="true">General requirements</Repeal>Article 51Brands as referred to in Article 4 of Regulation (EU) No 1144/2014 shall be understood as trade-marks as defined in section 1 of the Trade Marks Act 1994.2Brands of promoted products of the proposing organisations shall only be visible during demonstrations and tastings.The following definitions shall apply:a‘demonstrations’ means all means of demonstrating the merits of a product or a scheme to a prospective customer to encourage the purchase of the product during fairs or business-to-business events and on websites;b‘tastings’ means any activity where a product can be tasted by a prospective customer during fairs or business-to-business events and on point of sales.3Brands may also be visible on the information and promotional material displayed or distributed during demonstrations and tastings.4The proposing organisations displaying brands shall comply with the following conditions:athey shall justify in the programme application why the mention of brands is necessary to meet the objectives of the campaign and confirm that the display of brands is limited to demonstrations and tastings;bthey shall keep evidence that all members of the proposing organisation concerned have been given an equal opportunity to display their brands;cthey shall ensure that:brands are displayed together in an equally visible manner, in an area separate from that devoted to the main message of the programme;the display of brands does not weaken the main message of the programme;the main message of the programme is not obscured by the display of branded material such as pictures, colours, symbols;the display of brands is limited to visual material excluding gadgets and mascots, in a smaller format than the main message of the programme . No mention of brands shall be made in audio material.<Repeal ChangeId="key-378c7c9b3bd8f74b762ba319b4406322-1759936937360" CommentaryRef="key-378c7c9b3bd8f74b762ba319b4406322" RetainText="true">Specific requirements</Repeal>Article 61During demonstrations and tastings, brands may only be displayed:atogether in a banner located on the front of the counter of the stand or equivalent support. That banner shall not exceed 5 % of the total surface area of the front of the counter of the stand or equivalent support; orbindividually, in separate and identical booths in a neutral and identical way, on the front of the counter of the booth or equivalent support for each brand. In that case, the display of the brand name shall not exceed 5 % of the total surface area of the front of the counter of the booth or equivalent support.2For websites, brands may only be displayed together in either of the following two ways:ain a banner located at the bottom of the webpage, which shall not exceed 5 % of the total surface area of the webpage ...;bon a dedicated webpage distinct from the home page, in a neutral and identical way for each brand.3For the printed material distributed during demonstrations or tastings, brands may only be displayed together in one banner at the bottom of the page which shall not exceed 5 % of the total surface area of that page.<Repeal ChangeId="key-378c7c9b3bd8f74b762ba319b4406322-1759936937360" CommentaryRef="key-378c7c9b3bd8f74b762ba319b4406322" RetainText="true">Number of brands to be displayed</Repeal>Article 71A minimum of five brands shall be displayed.2By way of derogation from paragraph 1, less than five brands may be displayed provided that the following two conditions are fulfilled:athere are fewer brands from the constituent nation or nations covered by the programme for the product or scheme subject of the programme;bfor duly justified reasons, it has not been possible to organize a multi–product ... programme permitting more brands to be displayed.3The fulfilment of the conditions referred to in paragraph 2 shall be duly justified by the proposing organisation and supported by all necessary documents, including evidence that other proposing organisations were contacted and a proposal was made to them by the proposing organisation concerned that they should together establish a multi-product ... programme and reasons why such a programme was not achieved.4Where less than five brands are displayed, the rules set out in Article 6 shall apply and the surface area allocated to brands shall be reduced proportionally.<Repeal ChangeId="key-378c7c9b3bd8f74b762ba319b4406322-1759936937360" CommentaryRef="key-378c7c9b3bd8f74b762ba319b4406322" RetainText="true">Mention of schemes eligible under point (d) of Article 5(4) of Regulation (EU) No 1144/2014 which are registered as a trade mark</Repeal>Article 8Where the programme concerns a scheme as referred to in point (d) of Article 5(4) of Regulation (EU) No 1144/2014, Articles 5, 6 and 7 shall not apply to the names and logos of those schemes which are registered as trademarks.Words in Ch. 2 heading omitted (31.12.2020) by virtue of The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(3); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 5(1) substituted (31.12.2020) by The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(5)(a); 2020 c. 1, Sch. 5 para. 1(1)Words in art. 5(4)(c)(i)-(iv) substituted (31.12.2020) by The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(5)(b); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 6(2)(a) omitted (31.12.2020) by virtue of The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(6); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 7(2)(a) substituted (31.12.2020) by The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(7)(a); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 7(2)(b) omitted (31.12.2020) by virtue of The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(7)(b); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 7(3) omitted (31.12.2020) by virtue of The Market Measures Payment Schemes (Amendment) (EU Exit) Regulations 2019 (S.I. 2019/823), regs. 1, 4(7)(b); 2020 c. 1, Sch. 5 para. 1(1)Regulation revoked (E.W.S.) (1.1.2024) by Retained EU Law (Revocation and Reform) Act 2023 (c. 28), ss. 1(1), 22(3), Sch. 1 Pt. 2 (with s. 1(3)(4)) (as amended by S.I. 2023/1143, regs. 2(2), 3(3), 4, Sch. 1 Pt. 3); S.I. 2023/1363, reg. 2