[F1CHAPTER IIU.K.IMPLEMENTATION OF INFORMATION PROVISION AND PROMOTION MEASURES

SECTION 1U.K.Common provisions

Article 6U.K.Types of actions

1.Information provision and promotion measures shall take the form of:

(a)information and promotion programmes (‘programmes’), and

(b)the measures on the initiative of the [F2relevant authority] referred to in Article 9.

2.Programmes shall consist of a coherent set of operations and shall be implemented over a period of at least one but not more than three years.

3.Simple programmes, further details of which are provided in Section 2 of this Chapter, may be submitted by one or more of the proposing organisations referred to in points (a), (c) or (d) of Article 7(1) F3....

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Article 7U.K.Proposing organisations

1.A programme may be proposed by:

(a)trade or inter-trade organisations, established in [F5the United Kingdom] and representative of the sector or sectors concerned in [F6the United Kingdom or a constituent nation], and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012, provided that they are representative for the name protected under the latter Regulation which is covered by that programme;

(b)trade or inter-trade organisations of the [F7United Kingdom] representative of the sector or sectors concerned at [F8United Kingdom or constituent nation] level;

(c)producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised [F9in the United Kingdom];

(d)agri-food sector bodies the objective and activity of which is to provide information on, and to promote, agricultural products and which have been entrusted, by the [F10relevant authority], with a clearly defined public service mission in this area; those bodies must have been legally established in the [F11United Kingdom] at least two years prior to the date of the call for proposals referred to in Article 8(2).

2.The [F12appropriate authority may make regulations], setting out the specific conditions under which each of the proposing organisations, groups and bodies referred to in paragraph 1 may submit a programme. Those conditions shall, in particular, guarantee that those organisations, groups and bodies are representative and that the programme is on a significant scale.

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Article 8U.K.Annual work programme

1.The [F13relevant authority may publish] for each year an annual work programme setting out the operational objectives to be pursued, the operational priorities, the expected results, the method of implementation and the total amount of the financing plan. That annual work programme, and in particular its operational priorities, shall comply with the general and specific objectives set out in Article 2. In particular, the programme shall provide for specific temporary arrangements to react to serious market disturbance, loss of consumer confidence or other specific problems as referred to in point (e) of Article 2(2). It shall also contain the main evaluation criteria, a description of the measures to be financed, an indication of the amounts allocated to each type of measure, an indicative implementation timetable and, in the case of grants, the maximum rate of the F14... financial contribution. F15...

[F162.Following publication of the work programme, the appropriate authority may issue a call for proposals for simple programmes to implement the work programme.]

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Article 9U.K.Measures on the initiative of the [F17relevant authority]

1.The [F18relevant authority] may carry out information and promotion measures as described in Article 3, including campaigns, in the event of serious market disturbance, loss of consumer confidence or other specific problems referred to in point (e) of Article 2(2). Those measures may in particular take the form of high-level missions, participation in trade fairs and exhibitions of international importance by means of stands, or operations aimed at enhancing the image of [F19United Kingdom] products.

2.The [F20relevant authority may] develop technical support services, in particular with a view to:

(a)encouraging awareness of different markets, including by means of exploratory business meetings;

(b)maintaining a dynamic professional network around information and promotion policy, including providing advice to the sector with regard to the threat of imitation and counterfeit products [F21outside the United Kingdom]; and

(c)improving knowledge of F22... rules concerning programme development and implementation.

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F23Article 10U.K.Prohibition on double funding

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