http://www.legislation.gov.uk/eur/2014/1144/chapter/IRegulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008Regulation (EU) No 1144/2014 of the European Parliament and of the CouncilRegulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008King's Printer of Acts of Parliamenthttps://webarchive.nationalarchives.gov.uk/eu-exit/https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32014R1144texttext/xmlen2025-10-08Expert Participation2025-09-17 CHAPTER I<Strong><Repeal ChangeId="key-39dd1f75215642d347f1537c1f309b2f-1759939478045" CommentaryRef="key-39dd1f75215642d347f1537c1f309b2f" RetainText="true">GENERAL PROVISIONS</Repeal></Strong><Repeal ChangeId="key-39dd1f75215642d347f1537c1f309b2f-1759939478045" CommentaryRef="key-39dd1f75215642d347f1537c1f309b2f" RetainText="true">Subject matter </Repeal><Repeal ChangeId="key-39dd1f75215642d347f1537c1f309b2f-1759939478045" CommentaryRef="key-39dd1f75215642d347f1537c1f309b2f" RetainText="true"><Addition ChangeId="key-fd4ea933afb5a418df9b83a6a3a8f98d-1732899923000" CommentaryRef="key-fd4ea933afb5a418df9b83a6a3a8f98d">and definitions</Addition></Repeal>Article 1This Regulation lays down the conditions under which information provision and promotion measures concerning agricultural products and certain food products based on agricultural products implemented within or outside the United Kingdom (‘information provision and promotion measures’), may be fully or partially financed by the relevant authority.In this Regulation—a‘constituent nation’ means England, Wales, Scotland or Northern Ireland, as the case may be;b‘relevant authority’ means:— in relation to England, the Secretary of State;— in relation to Wales, the Welsh Ministers;— in relation to Scotland, the Scottish Ministers;— in relation to Northern Ireland, the Department of Agriculture, Environment and Rural Affairs.c‘appropriate authority’ means:ithe relevant authority for the constituent nation in which the regulations apply, oriiif consent is given by the relevant authority for the constituent nation in which the regulations apply, the Secretary of State.<Repeal ChangeId="key-39dd1f75215642d347f1537c1f309b2f-1759939478045" CommentaryRef="key-39dd1f75215642d347f1537c1f309b2f" RetainText="true">General and specific objectives of information provision and promotion measures</Repeal>Article 21The general objective of the information provision and promotion measures is to enhance the competitiveness of the United Kingdom agricultural sector.2The specific objectives of the information provision and promotion measures are to:aincrease awareness of the merits of United Kingdom agricultural products and of the high standards applicable to the production methods in the United Kingdom;bincrease the competitiveness and consumption of United Kingdom agricultural products and certain food products and to raise their profile both inside and outside the United Kingdom;cincrease the awareness and recognition of United Kingdom quality schemes;dincrease the market share of United Kingdom agricultural products and certain food products, specifically focusing on those markets outside the United Kingdom that have the highest growth potential;erestore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.<Repeal ChangeId="key-39dd1f75215642d347f1537c1f309b2f-1759939478045" CommentaryRef="key-39dd1f75215642d347f1537c1f309b2f" RetainText="true">Description of information provision and promotion measures</Repeal>Article 3The information provision and promotion measures shall aim to:highlight the specific features of agricultural production methods in the United Kingdom, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions;raise awareness of the authenticity of ... protected designations of origin, protected geographical indication and traditional specialities guaranteed.Those measures shall in particular consist of public relation work and information campaigns and may also take the form of participation in events, fairs and exhibitions of national, ... and international importance.<Repeal ChangeId="key-39dd1f75215642d347f1537c1f309b2f-1759939478045" CommentaryRef="key-39dd1f75215642d347f1537c1f309b2f" RetainText="true">Characteristics of the measures</Repeal>Article 41Information provision and promotion measures shall not be brand-oriented. Nevertheless, it shall be possible for commercial brands to be visible during demonstrations or tastings and on information and promotional material, provided that the principle of non-discrimination is respected and that the overall, non-brand-oriented nature of the measures remains unchanged. The principle of non-discrimination shall apply, ensuring equal treatment and access for all brands of the proposing organisations .... Each brand shall be equally visible and its graphic presentation shall use a smaller format than the main ... message of the campaign. Several brands shall be displayed, except in duly justified circumstances pertaining to the specific situation of the proposing organisations concerned.2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3The appropriate authority may make regulations laying down detailed rules concerning the visibility of commercial brands during demonstrations or tastings and on information and promotional material, as referred to in paragraph 1, as well as the uniform conditions under which a single brand may be displayed.<Repeal ChangeId="key-39dd1f75215642d347f1537c1f309b2f-1759939478045" CommentaryRef="key-39dd1f75215642d347f1537c1f309b2f" RetainText="true">Eligible products and schemes</Repeal>Article 51Information provision and promotion measures may cover the following products:athe products listed in Annex I to the TFEU, excluding tobacco;bthe products listed in Annex I to this Regulation;cspirit drinks with a protected geographical indication pursuant to Regulation (EC) No 110/2008 of the European Parliament and of the Council.2In order to take account of market developments, the appropriate authority may make regulations supplementing the list in Annex I to this Regulation by adding food products to that list.3Notwithstanding paragraph 1:athe information provision and promotion measures may only cover wine with designation of origin or protected geographical indication status and wine carrying an indication of the wine grape variety; in the case of simple programmes referred to in Article 6(3), the programme in question must also cover other products referred to in points (a) and (b) of paragraph 1;bwith regard to spirit drinks as referred to in point (c) of paragraph 1, wine as referred to in point (a) of this paragraph and beer, measures targeting the market in the United Kingdom or a constituent nation shall be limited to informing consumers of the schemes set out in paragraph 4 and of the responsible consumption of those beverages;cthe fishery and aquaculture products listed in Annex I to Regulation (EU) No 1379/2013 may be the subject of information provision and promotion measures only if other products referred to in paragraph 1 are also covered by the programme in question.4Information provision and promotion measures may cover the following schemes:athe quality schemes established by Regulation (EU) No 1151/2012, Regulation (EC) No 110/2008 and Article 93 of Regulation (EU) No 1308/2013;bthe organic production method as defined by Council Regulation (EC) No 834/2007;c. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .dthe quality schemes as referred to in points (b) and (c) of Article 16(1) of Regulation (EU) No 1305/2013 of the European Parliament and of the Council. Regulation (EC) No 110/2008 of the European Parliament and of the Council of 15 January 2008 on the definition, description, presentation, labelling and the protection of geographical indications of spirit drinks and repealing Council Regulation (EEC) No 1576/89 (OJ L 39, 13.2.2008, p. 16). Council Regulation (EC) No 834/2007 of 28 June 2007 on organic production and labelling of organic products and repealing Regulation (EEC) No 2092/91 (OJ L 189, 20.7.2007, p. 1). Regulation (EU) No 1305/2013 of the European Parliament and of the Council of 17 December 2013 on support for rural development by the European Agricultural Fund for Rural Development (EAFRD) and repealing Council Regulation (EC) No 1698/2005 (OJ L 347, 20.12.2013, p. 487). Words in Art. 1 heading inserted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 95(a); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 1 substituted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 95(b); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 1 substituted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 95(c); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 1 inserted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 95(d); 2020 c. 1, Sch. 5 para. 1(1)Art. 1(c) inserted (31.12.2020) by The Agriculture (Legislative Functions) (EU Exit) (No. 2) Regulations 2019 (S.I. 2019/831), regs. 1(4)(a), 46; 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 2 substituted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 96(a); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 2(2)(d) substituted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 96(b); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 3 substituted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 97(a); 2020 c. 1, Sch. 5 para. 1(1)Word in Art. 3 omitted (31.12.2020) by virtue of The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 97(b); 2020 c. 1, Sch. 5 para. 1(1)Art. 4(3) substituted (31.12.2020) by The Agriculture (Legislative Functions) (EU Exit) (No. 2) Regulations 2019 (S.I. 2019/831), regs. 1(4)(a), 47; 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 4(1) omitted (31.12.2020) by virtue of The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 98(a)(i); 2020 c. 1, Sch. 5 para. 1(1)Word in Art. 4(1) omitted (31.12.2020) by virtue of The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 98(a)(ii); 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 4(1) substituted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 98(a)(iii); 2020 c. 1, Sch. 5 para. 1(1)Art. 4(2) omitted (31.12.2020) by virtue of The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 98(b); 2020 c. 1, Sch. 5 para. 1(1)Art. 5(2) substituted (31.12.2020) by The Agriculture (Legislative Functions) (EU Exit) (No. 2) Regulations 2019 (S.I. 2019/831), regs. 1(4)(a), 48; 2020 c. 1, Sch. 5 para. 1(1)Words in Art. 5(3)(b) substituted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 99(a); 2020 c. 1, Sch. 5 para. 1(1)Art. 5(4)(c) omitted (31.12.2020) by virtue of The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 99(b); 2020 c. 1, Sch. 5 para. 1(1)Regulation revoked (E.W.S.) (1.1.2024) by Retained EU Law (Revocation and Reform) Act 2023 (c. 28), ss. 1(1), 22(3), Sch. 1 Pt. 2 (with s. 1(3)(4)) (as amended by S.I. 2023/1143, regs. 2(2), 3(3), 4, Sch. 1 Pt. 3); S.I. 2023/1363, reg. 2