1.A protected designation of origin and a protected geographical indication may be used by any operator marketing a wine which has been produced in conformity with the corresponding product specification.
2.A protected designation of origin and a protected geographical indication, as well as the wine using that protected name in conformity with the product specifications, shall be protected against:
(a)any direct or indirect commercial use of that protected name:
by comparable products not complying with the product specification of the protected name; or
in so far as such use exploits the reputation of a designation of origin or a geographical indication;
(b)any misuse, imitation or evocation, even if the true origin of the product or service is indicated or if the protected name is translated, transcripted or transliterated or accompanied by an expression such as "style", "type", "method", "as produced in", "imitation", "flavour", "like" or similar;
(c)any other false or misleading indication as to the provenance, origin, nature or essential qualities of the product, on the inner or outer packaging, advertising material or documents relating to the wine product concerned, as well as the packing of the product in a container liable to convey a false impression as to its origin;
(d)any other practice liable to mislead the consumer as to the true origin of the product.
3.Protected designations of origin and protected geographical indications shall not become generic in [F1Great Britain] within the meaning of Article 101(1).
Textual Amendments
F1Words in Art. 103(3) substituted (31.12.2020) by The Common Organisation of the Markets in Agricultural Products Framework (Miscellaneous Amendments, etc.) (EU Exit) Regulations 2019 (S.I. 2019/821), regs. 1, 40 (as substituted by S.I. 2020/1453, regs. 1(2)(b), 9(14)); 2020 c. 1, Sch. 5 para. 1(1)