B.4.Graphic manual
CONTENTS
1.Introduction
2.General use of the logo
2.1.Coloured logo (reference colours)
2.2.Single-colour logo: logo in black and white
2.3.Contrast with background colours
2.4.Typography
2.5.Language
2.6.Reduction sizes
2.7.Particular conditions to use the logo
3.Original Bromides
3.1.Two-colour selection
3.2.Outlines
3.3.Single-colour: logo in black and white
3.4.Colour samples sheets
1.INTRODUCTION
The graphic manual is an instrument for the operators to reproduce the logo.
2.GENERAL USE OF THE LOGO
2.1.Coloured logo (reference colours)
When the coloured logo is used, this logo must appear in colour by using direct colours (Pantone) or a four-coloured process. The reference colours are indicated herunder.
Logo in pantone
Logo in four-colour process
2.2.Single-colour logo: logo in black and white
The logo in black and white can be used as shown:
2.3.Contrast with background colours
If the logo is used in colour on coloured backgrounds which makes it difficult to read, use a delimiting outer circle around the logo to improve its contrast with the background colours as shown:
Logo in coloured background
2.4.Typography
Use Frutiger or Myriad bold condensed in capitals for the wording.
The letter size of the wording shall be reduced according to the norms set down in Section 2.6
2.5.Language
You are free to use the language version or versions of your choice according to the specifications indicated in B.3.
2.6.Reduction sizes
If the application of the logo on different types of labelling makes reduction necessary, the minimum size shall be:
2.7.Particular conditions to use the logo
The use of the logo serves to confer specific value to the products. The most effective application of the logo is therefore in colour, since it will thus have a greater presence and be recognised more easily and quickly by the consumer.
The use of the logo using a single colour (black and white) as established in Section 2.2 is only recommended in cases where its application in colour is not practical.
3.ORIGINAL BROMIDES
3.1.Two-colour selection
Single indication in all the languages
The examples of the language combinations referred to in B.3.2
The examples of the language combinations referred to in B.3.2