Television advertising and teleshopping for alcoholic beverages shall comply with the following criteria:
it may not be aimed specifically at minors or, in particular, depict minors consuming these beverages;
it shall not link the consumption of alcohol to enhanced physical performance or to driving;
it shall not create the impression that the consumption of alcohol contributes towards social or sexual success;
it shall not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;
it shall not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light;
it shall not place emphasis on high alcoholic content as being a positive quality of the beverages.