Television advertising and teleshopping for alcoholic beverages shall comply with the following criteria:

1. (a)

   it may not be aimed specifically at minors or, in particular, depict minors consuming these beverages;

2. (b)

   it shall not link the consumption of alcohol to enhanced physical performance or to driving;

3. (c)

   it shall not create the impression that the consumption of alcohol contributes towards social or sexual success;

4. (d)

   it shall not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;

5. (e)

   it shall not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light;

6. (f)

   it shall not place emphasis on high alcoholic content as being a positive quality of the beverages.