For the purposes of this Directive:

1. (a)

   selling price shall mean the final price for a unit of the product, or a given quantity of the product, including VAT and all other taxes;

2. (b)

   unit price shall mean the final price, including VAT and all other taxes, for one kilogramme, one litre, one metre, one square metre or one cubic metre of the product or a different single unit of quantity which is widely and customarily used in the Member State concerned in the marketing of specific products;

3. (c)

   products sold in bulk shall mean products which are not pre-packaged and are measured in the presence of the consumer,

4. (d)

   trader shall mean any natural or legal person who sells or offers for sale products which fall within his commercial or professional activity,

5. (e)

   consumer shall mean any natural person who buys a product for purposes that do not fall within the sphere of his commercial or professional activity.