The mandate of the EUSR shall be based on the following policy objectives of the Union in the Western Balkans and shall be in line with established Union policies:
first and foremost, achieving comprehensive normalisation of relations between Serbia and Kosovo, which is key to their respective European paths;
improving good neighbourly relations and also promoting reconciliation;
enhancing Union visibility and effectiveness through public diplomacy;
contributing to the unity, consistency and effectiveness of Union action in the Western Balkans, as appropriate.