Article 3Content of measures
1.
The measures to be taken to achieve the objectives set out in Article 2 shall include the following activities at Union, national, regional or local level:
(a)
conferences, events and initiatives, with the active participation of all relevant stakeholders, to promote debate, to raise awareness and to encourage the commitment to specific objectives contributing to sustained and lasting impacts;
(b)
information, promotion and educational campaigns, making use of multimedia;
(c)
exchange of information, experience and good practice, by using, inter alia, the Open Method of Coordination and networks of stakeholders working to achieve the objectives of the European Year;
(d)
research and surveys on a Union, national or regional scale, and dissemination of the results, focusing on the economic and social impact of promoting active ageing and of active-ageing-friendly policies.
2.
When implementing the activities referred to in paragraph 1, attention shall be paid to involving all generations in the pursuit of the objectives of the European Year, in particular by seeking to develop an inclusive approach and by encouraging the participation of older and younger people in common initiatives.
3.
The Commission or Member States may identify other activities as contributing to the objectives of the European Year and may allow the name of the European Year to be used in promoting those activities provided that they contribute to achieving the objectives set out in Article 2.
4.
The Commission and Member States shall take into account gender mainstreaming in all their activities in connection with the running of the European Year.
5.
The Commission shall take into account the potential of cross-border activities taking place at regional or local level for achieving the objectives set out in Article 2.
6.
Efforts shall be made to ensure that all activities of the European Year addressed to the wider public are easily accessible to all, including persons with disabilities.