In the field of promotion and market access, the Programme shall aim to:

1. (a)

   facilitate and encourage the promotion and movement of European audiovisual and cinematographic works at trade shows, fairs and audiovisual festivals in Europe and around the globe, insofar as such events may play an important role in the promotion of European works and the networking of professionals;

2. (b)

   encourage the networking of European operators, by supporting joint activities on the European and international markets by national public or private promotion bodies.