Council Decision of 20 December 2000 on the implementation of a programme to encourage the development, distribution and promotion of European audiovisual works (MEDIA Plus — Development, Distribution and Promotion) (2001-2005) (2000/821/EC)

[X1Article 1 U.K. Establishment and objectives of the Programme

1. A programme, (hereinafter referred to as the Programme), is hereby established to encourage the development, distribution and promotion of European audiovisual works within and outside the Community, to run from 1 January 2001 to [F131 December 2006] , for the purpose of strengthening the European audiovisual industry.

2. The objectives of the Programme shall be as follows:

(a) an improvement in the competitiveness of the European audiovisual sector — including small and medium-sized enterprises — on the European and international markets, by supporting the development, distribution and promotion of European audiovisual works, taking account of the development of new technologies;

(b) strengthening the sectors which help improve the transnational movement of European works;

(c) respect for and promotion of linguistic and cultural diversity in Europe;

(d) enhancing the European audiovisual heritage, in particular by digitisation and networking;

(e) development of the audiovisual sector in countries or regions with a low audiovisual production capacity and/or a restricted linguistic or geographical area and strengthening networking and transnational cooperation between small and medium-sized enterprises;

(f) the dissemination of new types of audiovisual content using new technologies.

Those objectives shall be realised in accordance with the detailed arrangements set out in the Annex.]