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31.—(1) In proceedings against a person for an offence under regulation 14(5) committed by the publication of an advertisement it shall be a defence for the person to show that—
(a)it is the person's business to publish or to arrange for the publication of advertisements,
(b)the person received the advertisement for publication in the ordinary course of business, and
(c)the person did not know and had no reason to suspect that its publication would amount to an offence under regulation 14(5).