PART 2Provisions which apply to cigarettes only
Appearance of cigarettes5
1
No person may produce or supply any cigarettes in breach of any of the provisions of this regulation.
2
The only colour or shade permitted on or for the paper, casing, filter or other material forming part of a cigarette (apart from the tobacco contained in it) is plain white with a matt finish, but this is subject to the following provisions.
3
Any paper or casing that surrounds the end of a cigarette that is not designed to be lit may be coloured in such a way as to imitate cork.
4
A cigarette may have text printed on it to identify the brand name and variant name of the cigarette but only if each of the following conditions is met.
5
Those conditions are—
a
that the text appears parallel to, and not more than 38 millimetres from, the end of the cigarette that is not designed to be lit,
b
that the text does not contain any character which is not alphabetic, numeric or an ampersand,
c
that the first letter of any word is in upper-case type or lower-case type,
d
that the rest of any word is in lower-case type,
e
that the text is printed in Helvetica type,
f
that the colour of the text is black,
g
that the text is in a normal, weighted, regular typeface, and
h
that the size of the text is no larger than 8 point.