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5.—(1) No person may produce or supply any cigarettes in breach of any of the provisions of this regulation.
(2) The only colour or shade permitted on or for the paper, casing, filter or other material forming part of a cigarette (apart from the tobacco contained in it) is plain white with a matt finish, but this is subject to the following provisions.
(3) Any paper or casing that surrounds the end of a cigarette that is not designed to be lit may be coloured in such a way as to imitate cork.
(4) A cigarette may have text printed on it to identify the brand name and variant name of the cigarette but only if each of the following conditions is met.
(5) Those conditions are—
(a)that the text appears parallel to, and not more than 38 millimetres from, the end of the cigarette that is not designed to be lit,
(b)that the text does not contain any character which is not alphabetic, numeric or an ampersand,
(c)that the first letter of any word is in upper-case type or lower-case type,
(d)that the rest of any word is in lower-case type,
(e)that the text is printed in Helvetica type,
(f)that the colour of the text is black,
(g)that the text is in a normal, weighted, regular typeface, and
(h)that the size of the text is no larger than 8 point.
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