“Limited” and permitted alternatives
16.—(1) A person must not carry on business in the United Kingdom under a name that concludes with any word or abbreviation set out in inverted commas in paragraph 1(a) or (b) of Schedule 2 unless that person is—
(a)a company or an overseas company registered in the United Kingdom by that name;
(b)an overseas company incorporated with that name;
(c)a society registered under the Co-operative and Community Benefit Societies Act 2014(1) or the Industrial and Provident Societies Act (Northern Ireland) 1969(2) by that name;
(d)an incorporated friendly society (as defined in section 116 of the Friendly Societies Act 1992(3)) which has that name; or
(e)a company to which section 1040 of the Act (companies authorised to register under the Companies Act 2006) applies which has that name.
(2) A person must not carry on business in the United Kingdom under a name that concludes with any word or abbreviation specified as similar to any word or abbreviation set out in inverted commas in paragraph 1(a) or (b) of Schedule 2.