The Audiovisual Media Services (Product Placement) Regulations 2010 No. 831

Restriction on product placement in television programme services and on-demand programme services

8.  In section 368R of the 2003 Act (interpretation of Part 4A), in subsection (1), for the definition of “children’s programme” substitute—

““children’s programme” means a programme made—

(a)

for a television programme service or for an on-demand programme service, and

(b)

for viewing primarily by persons under the age of sixteen;”