http://www.legislation.gov.uk/uksi/2010/1012/contents/made

The Consumer Credit (Advertisements) Regulations 2010

Credit licences

Money lenders

Radio

Credit

Television

en

King's Printer of Acts of Parliament

2015-07-02

CONSUMER CREDIT

These Regulations implement article 4 of Directive 2008/48/EC of the European Parliament and of the Council on credit agreements for consumers (OJ No L133, 22.5.2008, p66) (“the Directive”). They impose requirements concerning the form and content of advertisements that relate to the provision of credit. By virtue of regulation 11, these Regulations do not apply in relation to advertisements for loans of goods to businesses, to financial promotions or to consumer credit agreements secured on land. The Consumer Credit (Advertisements) Regulations 2004 (“the 2004 Regulations”) will continue to apply to consumer credit agreements secured on land only.