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4.—(1) Subject to paragraph (2), no advertisement may be displayed unless consent for its display has been granted—
(a)by the local planning authority or the Secretary of State on an application in that behalf (referred to in these Regulations as “express consent”); or
(b)by regulation 6 (referred to in these Regulations as “deemed consent”).
(2) An advertisement to which, by virtue of regulation 1(3), Parts 2 and 3 of these Regulations do not apply may be displayed without express consent or deemed consent.
(3) In determining an application for consent for the display of advertisements, the local planning authority may have regard to any material change in circumstances likely to occur within the period for which the consent is requested.
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