The Preservatives in Food Regulations 1989

2.  Any statement required by the preceding paragraph–

(a)shall be clear and legible;

(b)shall be in a conspicuous position on the label which shall be marked on, or securely attached to, the container in such a manner that it will be readily discernible and easily read by an intending purchaser under normal conditions of purchase;

(c)shall not be in any way hidden or obscured or reduced in conspicuousness by any other matter, whether pictorial or not, appearing on the label.