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The Consumer Credit (Advertisements) Regulations 1989

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PART IImaximum information to be contained in intermediate hire advertisementsCompulsory information

Name and address or telephone number

1.  The name of the advertiser and a postal address or telephone number of his (or a freephone number) except—

(a)in the case of advertisements in any form on the premises of a dealer or owner (not being advertisements in writing which customers are intended to take away);

(b)in the case of advertisements which include the name and address of a dealer; and

(c)in the case of advertisements which include the name of a credit-broker and a postal address or telephone number of his (or a freephone number).

Nature of transaction

2.  A statement indicating that the transaction advertised is the bailment of goods.

Security

3.  A statement that any security is or may be required, and where the security comprises or may comprise a mortgage or charge on the hirer’s home a statement in the following form:—

“YOUR HOME IS AT RISK IF YOU DO NOT KEEP UP PAYMENTS ON A HIRE AGREEMENT SECURED BY A MORTGAGE OR OTHER SECURITY ON YOUR HOME.”.

Insurance

4.  A statement of any contract of insurance required, not being a contract of insurance against the risk of loss or damage to goods or any risk relating to the use of the goods.

Deposit of money in an account

5.  A statement of any requirement to place on deposit any sum of money in any account with any person.

Credit-broker’s fee

6.  In the case of an advertisement published for the purposes of a business of credit brokerage carried on by any person, the amount of any fee payable by the hirer or an associate of his to a credit-broker or a statement of the method of its calculation.

Information about terms of business

7.  Either a statement that individuals may obtain on request a quotation in writing about the terms on which the advertiser is prepared to do business or a statement that individuals may obtain on request a document containing no less information than a full hire advertisement about the terms on which the advertiser is prepared to do business.

Optional information

8.  Any other information, except that no information may be shown indicating that a person is willing to enter into an agreement for the bailment of goods by him other than as follows:—

(a) Logo

a logo of his, of his associate and of his trade association;

(b) Occupation

an occupation of his or a statement of the general nature of his occupation;

(c) Restricted offers of hire facilities to class or group of persons

in the case of any hire facilities being available only to, or on terms which are applicable only to, persons who fall within any class or group, a statement of that fact identifying that class or group;

(d) Nature of security not affecting hirer’s home

the nature of any security required where this does not comprise a mortgage or charge on the hirer’s home;

(e) Advance payment

a statement as to whether an advance payment is required and if so the amount or minimum amount of the payment expressed as a sum of money or as a percentage;

(f) Duration of hire

in a case where goods are to be bailed under an agreement for a fixed period or a maximum or minimum period, a statement indicating that this is the case and the duration of that period; and

(g) Name and address or telephone number of owner

in the case of an advertisement to which paragraph 1(c) above applies, the name of the owner and a postal address or telephone number of his (or a freephone number).

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