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1. The name of the advertiser and a postal address or telephone number of his (or a freephone number) except—
(a)in the case of advertisements in any form on the premises of a dealer or owner (not being advertisements in writing which customers are intended to take away);
(b)in the case of advertisements which include the name and address of a dealer; and
(c)in the case of advertisements which include the name of a credit-broker and a postal address or telephone number of his (or a freephone number).
2. A statement indicating that the transaction advertised is the bailment of goods.
3. A statement that any security is or may be required, and where the security comprises or may comprise a mortgage or charge on the hirer’s home a statement in the following form:—
“YOUR HOME IS AT RISK IF YOU DO NOT KEEP UP PAYMENTS ON A HIRE AGREEMENT SECURED BY A MORTGAGE OR OTHER SECURITY ON YOUR HOME.”.
4. A statement of any contract of insurance required, not being a contract of insurance against the risk of loss or damage to goods or any risk relating to the use of the goods.
5. A statement of any requirement to place on deposit any sum of money in any account with any person.
6. In the case of an advertisement published for the purposes of a business of credit brokerage carried on by any person, the amount of any fee payable by the hirer or an associate of his to a credit-broker or a statement of the method of its calculation.
7. Either a statement that individuals may obtain on request a quotation in writing about the terms on which the advertiser is prepared to do business or a statement that individuals may obtain on request a document containing no less information than a full hire advertisement about the terms on which the advertiser is prepared to do business.
8. Any other information, except that no information may be shown indicating that a person is willing to enter into an agreement for the bailment of goods by him other than as follows:—
a logo of his, of his associate and of his trade association;
an occupation of his or a statement of the general nature of his occupation;
in the case of any hire facilities being available only to, or on terms which are applicable only to, persons who fall within any class or group, a statement of that fact identifying that class or group;
the nature of any security required where this does not comprise a mortgage or charge on the hirer’s home;
a statement as to whether an advance payment is required and if so the amount or minimum amount of the payment expressed as a sum of money or as a percentage;
in a case where goods are to be bailed under an agreement for a fixed period or a maximum or minimum period, a statement indicating that this is the case and the duration of that period; and
in the case of an advertisement to which paragraph 1(c) above applies, the name of the owner and a postal address or telephone number of his (or a freephone number).
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