SCHEDULEDIRECTIONAL ADVERTISEMENTS FOR TOURIST ATTRACTIONS AND FACILITIES IN EXPERIMENTAL AREAS.(Regulation 14, Class VIII).
Interpretation
1. In this Schedule—
“existing directional advertisement”means a directional advertisement which is being displayed with express consent or with consent deemed to be granted under these Regulations;
“traffic sign”means a sign (whether or not it is a directional advertisement) employed wholly for the control, guidance or safety of traffic, and displayed by, or with the permission of, a local highway, traffic or police authority in accordance with regulations and general directions made by the Secretary of State or in accordance with an authorisation and any relevant direction given by him.
Description of advertisement
2. An advertisement (in this Schedule called a“directional advertisement”) which is displayed for the purpose of directing visitors to the locality to a tourist attraction or a tourist facility specified thereon.
Definition of experimental areas and prescription of period
3. For the purpose of assessing the effect on amenity or public safety of advertisements of the description prescribed by paragraph 2 above, an area comprising the area of the Borough of Ashford, and the Districts of Dover and Shepway, is hereby defined as an experimental area for a period of two years beginning with 1st July 1987.
Conditions and limitations
4. The display of a directional advertisement is subject to the following limitations and conditions in addition to the standard conditions—
(1) the advertiser shall, not later than twenty one days beginning with the date on which the advertisement is first displayed,—
(a)notify the local planning authority in writing of—
(i)the date on which the advertisement was so displayed;
(ii)the precise location of the advertisement; and
(iii)the tourist attraction or tourist facility specified in the advertisement; and
(b)provide the local planning authority, by means of a scale drawing, or a plan, or a coloured photograph, with a description of the advertisement from which it may be readily identified;
(2) the advertisement shall not exceed 0.5 square metre in area and shall consist of white letters, figures, symbols, emblems or devices on a brown background;
(3) such letters, figures, symbols, emblems or devices shall be of a height of not less than 40 millimetres nor more than 250 millimetres, and neither they nor the background on which they are displayed shall consist of reflective material;
(4) the advertisement shall not be displayed on land forming part of a highway but shall be displayed on land adjacent to a highway by which the specified tourist attraction or facility may be approached;
(5) the advertisement shall be single sided and shall be displayed so as to be reasonably visible to the driver of a vehicle approaching it;
(6) an advertisement shall not be displayed—
(a)within 50 metres of an existing traffic sign if it faces in the same direction as that traffic sign;
(b)within 25 metres of an existing directional advertisement for any tourist attraction or tourist facility;
(c)if there is already an existing directional advertisement for the specified tourist attraction or tourist facility on the same approach route to that attraction or facility;
(d)outside a radius of two miles from the main entrance to the specified tourist attraction or facility;
(7) sub-paragraphs (5) and (6) above do not apply to one advertisement for a tourist attraction or tourist facility which is displayed at or immediately opposite the main entrance to such attraction or facility, and such advertisement may be double-sided.