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7The London Olympics association right is not infringed by—E+W+S+N.I.
(a)the use by a person of his own name or address,
(b)the use of indications concerning the kind, quality, quantity, intended purpose, value, geographical origin, time of production of goods or of rendering of services, or other characteristics of goods or services,
(c)the use of a representation which is necessary to indicate the intended purpose of a product or service;
provided, in each case, that the use is in accordance with honest practices in industrial or commercial matters.