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1(1)There shall be a right, to be known as the London Olympics association right, which shall confer exclusive rights in relation to the use of any representation (of any kind) in a manner likely to suggest to the public that there is an association between the London Olympics and—E+W+S+N.I.
(a)goods or services, or
(b)a person who provides goods or services.
(2)For the purposes of this Schedule—
(a)the concept of an association between a person, goods or a service and the London Olympics includes, in particular—
(i)any kind of contractual relationship,
(ii)any kind of commercial relationship,
(iii)any kind of corporate or structural connection, and
(iv)the provision by a person of financial or other support for or in connection with the London Olympics, but
(b)a person does not suggest an association between a person, goods or a service and the London Olympics only by making a statement which—
(i)accords with honest practices in industrial or commercial matters, and
(ii)does not make promotional or other commercial use of a representation relating to the London Olympics by incorporating it in a context to which the London Olympics are substantively irrelevant.
(3)The Secretary of State may by order specify what is to be or not to be treated for the purposes of sub-paragraph (2) as an association between a person, goods or a service and the London Olympics; and an order under this subsection—
(a)may include incidental, consequential or transitional provision (which may include provision amending sub-paragraph (2)(a) or (b)),
(b)shall be made by statutory instrument, and
(c)may not be made unless a draft has been laid before and approved by resolution of each House of Parliament.
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