15 Falsely describing or presenting food.E+W+S
(1)Any person who gives with any food sold by him, or displays with any food offered or exposed by him for sale or in his possession for the purpose of sale, a label, whether or not attached to or printed on the wrapper or container, which—
(a)falsely describes the food; or
(b)is likely to mislead as to the nature or substance or quality of the food,
shall be guilty of an offence.
(2)Any person who publishes, or is a party to the publication of, an advertisement (not being such a label given or displayed by him as mentioned in subsection (1) above) which—
(a)falsely describes any food; or
(b)is likely to mislead as to the nature or substance or quality of any food,
shall be guilty of an offence.
(3)Any person who sells, or offers or exposes for sale, or has in his possession for the purpose of sale, any food the presentation of which is likely to mislead as to the nature or substance or quality of the food shall be guilty of an offence.
(4)In proceedings for an offence under subsection (1) or (2) above, the fact that a label or advertisement in respect of which the offence is alleged to have been committed contained an accurate statement of the composition of the food shall not preclude the court from finding that the offence was committed.
(5)In this section references to sale shall be construed as references to sale for human consumption.