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(1)It shall be unlawful for the promoter of a trading stamp scheme, or for any person carrying on a trade or business in which a trading stamp scheme is operated, after the coming into force of this section to issue or publish, or cause to be issued or published, an advertisement in any medium which conveys, or purports to convey, the cash value of any trading stamps—
(a)by means of a statement which associates the worth of any trading stamps with what the holder pays or may pay to obtain them, or
(b)in terms which are misleading or deceptive.
(2)A person contravening this section shall be liable on summary conviction to a fine not exceeding [F1level 3 on the standard scale].
(3)For the purposes of this section an advertisement issued by way of display or exhibition in a public place shall be treated as issued on every day on which it is so displayed or exhibited, but in proceedings brought by virtue of this subsection in a case where the display or exhibition began before the date of the coming into force of this section, it shall be a defence to show that the defendant had taken all reasonable steps to secure that the display or exhibition was terminated before the date.
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